GoTo Foods
Integrated Marketing Dashboard
GoTo Foods · All brands · Q2 2026 QTD
Data as of 21 May 2026
Ask AI
Powered by Claude
✦

How can I help you?

Ask me anything about your marketing data — trends, insights, comparisons, or recommendations.

Powered by Anthropic · Responses based on sample dashboard data
Executive snapshot
Marketing investment deep dive
Guest & loyalty deep dive
Competitor comparison
Brand health scorecard
Promotions & menu innovation
Trend
✕
CY
PY
Brand
Region
Channel
Period
Top-line metrics
Above target
On track
Below target
↗
Total sales
$412M
vs PY▲ 4.2%
vs target▲ 1.1%
↗
Same store sales growth
+1.7%
vs PY▼ 0.4pp
vs target▼ 0.3pp
↗
Guest count
18.7M
vs PY▲ 1.8%
vs target▲ 0.5%
↗
Average check
$15.40
Blended avg across all brands
vs PY▲ 2.3%
vs target▲ 0.8%
↗
Media spend
$12.4M
vs PY▲ 6.8%
vs plan▲ 2.1%
↗
Media ROI
2.8×
vs PY▼ 0.3×
vs target▼ 0.5×
Brand performance scorecard
Performance across states
States
Channels
SSSG > +1%
-1% to +1%
SSSG < -1%
Total
$410M
ChannelSalesChg vs PYMix %
Guest count vs. marketing spend — last 13 months
CY guest count
PY guest count
Spend ▲ YoY
Spend ▼ YoY
Media spend by channel
Channel Mix $ Spend Chg vs PY ROI
Data sources: POS / internal sales (total sales, SSS, SSSG, guest count, avg check)  ·  Agency media buys (spend, ROI)  ·  Internal finance (targets)  ·  Circana / NPD (benchmarks)
Brand ★
Region
Media channel
Period
★ Brand selection required
What did we invest?
Total media spend
$2.8M
vs PY▲ 6.2%
vs plan▲ 2.1%
Blended CPM
$7.80
Cost per 1,000 impressions
vs PY▼ 4.1%
vs target▼ 2.8%
Total reach
12.4M
vs PY▲ 9.8%
vs target▲ 4.2%
Avg frequency
4.2×
Avg exposures per person
vs PY▲ 0.3×
vs target▲ 0.1×
Media ROI
3.4×
Incremental revenue per $1
vs PY▲ 0.3×
vs target▲ 0.1×
ROAS
5.1×
Total revenue per $1 ad spend
vs PY▲ 0.4×
vs target▲ 0.2×
Where did the money go?
Spend by media channel — trailing 13 weeks
Feb 17, 2026 — May 18, 2026 · Stacked: Ad spend + Promo spend · Dashed = weekly plan
Promo spend
Ad spend
Weekly plan
Media channel mix — current period
Media spend vs sales attribution · Index = spend share ÷ sales share × 100
Channel $ Spend Spend % Sales % Index ROAS
What did we get for it?
Media channel efficiency — spend → exposure → engagement → return
Columns follow the media funnel: Investment → Reach · Frequency · CPM → CPE → ROAS · ▲▼ vs prior year
Channel Spend Reach Freq. CPM CPE ROAS vs PY ROAS
Did it connect to outcomes?
Ad spend vs promo spend — impact on sales (last 13 months)
Promo spend ($K)
Ad spend ($K)
Sales ($M)
Share of voice — estimated
Brand’s share of total category media impressions & mentions · Paid + earned · Monthly refresh
Source: Kantar / Brandwatch (est.) · QSR & fast-casual category · Includes paid impressions + organic brand mentions
Data sources (this view): Agency media buys (spend, CPM, CPE, reach, frequency)  ·  MMM / attribution model (Media ROI)  ·  Platform analytics (ROAS)  ·  Internal finance (plan, promo spend)  ·  Kantar / Brandwatch (SOV est.)  ·  POS / sales (outcomes)